|Adam Riemer - analysing websites , giving gem after gem of SEO and affliiate marketing tips and of course sharing his knowledge on fine wine and tiarras|
Monday, April 16, 2018
Monday, April 9, 2018
Thursday, April 5, 2018
You can move to value with elevated relationships and a strong narrative and agenda.
- How do we achieve the numbers required to meet budget?
- Are there even enough hours in the day to do that many deals?
Below are 6 key elements of the sales and marketing machine
Build a plan to leverage the machine
Know your numbers . Work backwards and Chunk it....
Know what sales success looks like - know your numbers
How many social and email outreaches plus phone calls are needed to achieve these results?
If they can’t hit these numbers, consider outsourcing
Bring marketing to the party and get better results
Create relevant Content Articles interesting to your targeted leads
Design an unforgettable customer experience CX CX CX
This is because customer experience (CX) is the single biggest point of differentiation, and it should be targeted as early in the buyer’s journey as possible.
It all needs to work together
- Sales and marketing,
- insight and value,
- old-school content and
- new-school channels,
- humans and machines, and
- social and the phone.
Create a “blue ocean” by asking the right questions
Sunday, April 1, 2018
Here is the key
The key here is NOT to attend the event looking for your next prospect, but to go with the mindset that you’re there to meet people with whom you can reciprocally refer business.
The goal is to schedule a follow-up meeting (a BAMFAM- book a meeting from a meeting) , often over coffee (or a bbg meeting - www.bbg.business) , to get to know, like and trust each other better and explore ways you may be able to help one another.
But this 2- to-3-hour time investment often isn’t nearly as productive as it could be. You both describe the value you bring to your respective clients and ask, “Who do you know that could use my services?” And… you both go blank.
Once you’re connected, here is how to proceed (and by the way, you can copy and send them these steps – they will be so grateful!)
click on See connections.
- Click on All Filters Titlesearch stringclick Apply
- Choose Locations click All Filters
- Make a list
- Review the list of names
- Send a referron - under notes merely mention the reason for the referral - referron does the rest. Referron will copy each networking partner and each person you’re introducing, in an sms message and
- Write an email or call the lead - be sure to follow up
NEW PERSON, I am looking forward to speaking with you and sharing LinkedIn insights that can help you grow your business. To make scheduling a call easier, here’s a link to my calendar: http://15withBrynne.co, Please pick a time that works best for you.
4. When the introduction is made, update the referron call to action that will let the networking partner know what the follow up has been.
Friday, March 23, 2018
Hey Ivan and Scott,
1. Thank you for inviting me to the bsi Learning “Develop and use emotional intelligence” workshop.
2. I found the 4 hour workshop very good.
3. What is the one thing that I can implement?
a. The most important thing that I will consciously implement is that “by pausing for just a single second in ALL circumstances to understand the consequences of my body language, words and actions will have a massively disproportionate positive benefit for our business and me personally”.
4. What did I think of Scott Henderson?
a. Scott is obviously a passionate, practical expert on the subject matter from academic, practitioner and facilitating perspective.
b. To take me as a total novice to having a very good understanding of emotional intelligence in a 4 hour workshop takes a huge amount of skill – which Scott achieved.
c. Scott kept my interest and attention for the whole time – the 4 hours flew past.
5. What was the highlight?
a. This confirms the Buddhist saying “we more often need to be reminded than instructed”
i. As a senior business owner and executive, putting aside 4 hours per month, is such a great investment of my time to keep sharp on a diverse range of business topics.
6. Why have I signed up for the BSI Diploma of Business.
a. Investing a small ½ day per month over the next 8 months to take away fantastic applicable expertise and be reminded of the right way to do things across multiple business disciplines is a no brainer.
Thanks Ivan & Scott!!!
Note from Ivan - to see whether we can add value to you - register for one of our events on us - www.bbg.business - use promocode BBGGUEST if you haven’t come to a. Precious event . Feel free to contact me to find out more!
Wednesday, March 21, 2018
Robert Bolton of the Fin Review writes about how MBAs are being disrupted.
The way MBAs are run at universities need to change and need to change fast says Pete Nash - former KPMG chair.
What are the kpis that measure the success of the programme ?
- employer feedback,
- engagement in course design,
- measures of employability and
- engagement with students.
- Building of Networks
A frequent complaint from people in mid career is that getting a qualification means stepping away from their jobs for 12 months – which is unacceptable given the pace of company development and career promotions.
If you're out of an organisation for 12 months your relevance can diminish.
“Learning needs to be more flexible, study that can be done in shorter bursts, that suit the student's time frame, with learning that takes place in the workplace, combining academic learning and actual experience," Mr Nash said.
Students don't like learning that is online-only. "human interaction and human connection is key and Online is an adjunct.”
Melbourne Business School, professor Ian Harper, board member at the Reserve Bank and formerly at Deloitte Access Economics, already has strong opinions about it.
“Traditional business teaching, including MBAs, have an appeal owing to personal connection, peer engagement, collaboration , building relationships - being part of a brand.
The student is being challenged by someone who is brighter than them. They want to surround themselves with people who are the best and the brightest minds.”
He agrees that the traditional two-year MBA is dead. Melbourne Business School has already scaled it back to a one-year degree.
One reason there's so much demand for executive education is because business is changing so rapidly.
We are really excited about BBG’s Business Acceleration Programme which has been mapped to BSI Learning’s Accreditted Diploma of Business . It’s about collaboration, learning and building effective networks and advocates. We believe that this will be a blueprint for future business courses