Monday, May 15, 2017

how to create an effective investors pitch?


Trevor Heisler Master Storyteller and Builder of Brands. PR, IR.
May 14

Start by thinking about what the three or four main things you want potential investors to remember about your company or product after meeting with you. 

Then explain those three or four things as clearly and concisely (the fewer words the better) as possible before even going to your computer. 

Those three or four things have to include what makes you unique / different / better than everyone else in your defined space, and how that differentiation will lead to you making money for you and your investors. 

Then you are ready to start mapping out your investor deck on your computer, preferably not with a generic template, but instead with a deck that is designed with your branding and messaging in mind. 

Again, keep it clear and concise, not overly detailed. 12 to 15 slides is a good target. Much more than that and your messaging and your audience will tail off.

Feel free to check out some sample decks at www.heislercommunications.com/what-weve-done.html


Sunday, May 14, 2017

How to Build an Amazing Referral Network

 

Great insites from sales coach Robert Durant 
Generating new sales leads is an expensive activity for any size business.

The cost of marketing your brand and running lead generation campaigns takes time and also comes with a fair bit of risk.

FACT! Business Referrals are the MOST effective and fastest way to generate new business.

• Referrals come from reputable sources who know your business
• Referrals are personal and will fast-track responses or acknowledgements
• Referrals will remove any trust or brand recognition barriers
• Referrals also act as a thank you mechanism between parties.

Building AMAZING Referral Networks

1. Before you start:  Ensure that you have the right tools in place and they are updated with the correct information e.g. LinkedIn and social media profiles, Business cards, Email signatures.

2. Build and practice your elevator pitch.  
Use this format to create your 30-sec pitch.
My name is:
I’m from:
We help:
To achieve:

3. Create a personal story that will explain to people why you are so passionate about what you do and why you’re doing it.  People connect much easier if they have a personal link.

4. Deliver on a promise:
• I will be in touch
• I will give you a call to talk through that idea
• I will refer you to XXX
• Let’s have a coffee next week and discuss this opportunity.

5. Connect
• Send a thank you (email, greeting card, handwritten note etc.)
• Connect via social media with a personal note attached
• Send a letter or information pack.

6. Grow and Nurture your network (don’t forget about them)
• Explain how you will continue to work together to promote referrals
• Keep up the communications (updates, newsletters, related articles and links etc.)
• Conduct one-on-one session regularly to keep each other’s business front of mind  
• Invite them into your networking groups on LinkedIn or Facebook.
 
7. Celebrate the success with your referral partners. Try these techniques;

“Please let me know who referred you so I can personally thank them.”

“I’m glad we created this connection. This opportunity would not have come about if it wasn’t for XXX.  I am sure you also feel more comfortable with providing more referrals moving forward.”

Things to Remember:

• Learn to ask for referrals – it highlights strength and confidence in your offer

• Make sure your referral partners recognise the value you provide. Having one-on-one meets will help.

• Treat your referrals with MAXIMUM importance.  Let the referrer know their progress.

Additional Information and tools to help you:

How to use LinkedIn to Drive Business 
www.retaile-v.com.au/LinkedIn_Business_Development   

Sales Coaching and Mentoring Service 
www.retaile-v.com.au/salescoaching 

The Art to Sales Qualification 
www.retaile-v.com.au/Art_of_Sales_Qualification 

How to Create a Successful Sales Team 
www.retaile-v.com.au/Creating_a_Successful_Sales_Team  

Implementing a Sales Process & Framework 
www.retaile-v.com.au/Sales_Process_and_Framework 

Robert Durrant

#BusinessDevelopment #Referrals #Networks #Partners #Sales #LeadGeneration #BusinessStrategy #SalesStrategy #SalesTraining

Wednesday, May 10, 2017

How BBG can help you build your personal brand

Barry Feldman, author of The Road to Recognition shares with Jeff Bullas the 26 ways to build your personal brand. 

26 Ways to Develop Your Personal Brand Online and Off

You're  a sales and marketing machine. You’re constantly selling yourself and your ideas. You’re attaching your name to a specific area of expertise and delivering useful content – online and off – to earn more visibility and build trust with your peers.

Or you’re not.

In either case, you have a personal brand. The question is: Are you working on it to accelerate the success of your career or your business or your centre of influence? 

Ivan's note:-As John Maxwell says in the "21 irrefutable laws of leadership" - leadership is about the ability to influence, nothing more or nothing less.If you want to get referrals and have the ability to influence, step 1 is .... you need to be referrable.

 below are 26 steps for you to be referrable. 

1. Be Authentic

You need to understand who you are . Your personal brand is about the real you. Look within. Create a compass based on who you are and the qualities that set you apart. 


How might you leverage your strengths?

Gather insights from your peers too. How do the people who know you describe you? What makes you credible? Which attributes of your personality make you interesting?

I love how William Arruda, author, and founder of Reach Personal Branding puts it:  “Be real before being virtual.” Faking it won’t fly. Wherever your branding journey takes you, or you take it, simply be yourself.

2. Blog

Having the power to publish at will and express your ideas to your centres of influence is one of the biggest gifts of the digital age, and a key way to develop your personal brand. 

Make your blog the centerpiece of your personal brand.

Your blog will provide a home for you to showcase your point of view. Be humble, but confident. Be generous with your insights and ideas. And if you’re new to blogging, be patient. It takes time and commitment to building an audience. Keep at it.

3. Content

Create relevant content to connect with your target audience. On your blog and all across the social media channels you’ll use, create an interesting mix of content in various formats to earn the mindshare and trust your personal brand needs to blossom.

4. Design

Your personal brand needs a smart and stylish identity. Everything you create should be presented with class and continuity.

Don’t scrimp on design. Plan to invest either time, or money, or both into making your website, blog, social media profile pages, referron profile (www.referron.com) and anything you print, reflect well on your brand. Develop a tasty logo, color palette, and design standards.

Avoid getting fancy or unnecessarily creative with your profile photo. Get a headshot. Make eye contact with the camera’s lens, smile and look like someone people want to work with.

5. Email

Don’t assume building an audience on social media is all you need to connect with people. You need to build a list of email subscribers as well. 

Ivan's note:- emarketing is on my view still the most effective ways to communicate with your audience.We use the 10X emarketing system and over the years have built an engaged segmented subscriber oust of over 150k 

Your email subscription list is all yours. Email is private and permission-based. In the business world, it’s a pervasive communication channel. You probably skip breakfast more often than you skip checking your email each morning.

The most important requests, offers, and updates you want your audience to know about are going to be delivered via email, the media you can count on. 

Commit to developing an email list and using it to nurture relationships.

6. Followers

Develop a tribe of like minded, engaged follower,  that you aim to continually enthuse, engage and inspire. 

You can’t have a brand without an audience, so one of your goals must be to grow a following on social media. You’ll contribute to, and lead conversations there.

The number of followers isn’t critical; the connection you make is. Ivan's note:- update your profile on referron, and be sure to add value to your connections by referring them to people you know , like and trust (with 3 taps of your phone - www.referron.com) 

7. Google

Think of Google as the business card the entire world has instant access to. Search your name on Google to assess how the world sees you. Do you like what you see? Does your website or blog appear? Do you find your social media profile pages?

Evaluate the results and create and execute a plan to elevate how your personal brand appears on the world’s top search engine.

8. Helping

If you poll experts on the most important skills for personal branding, no doubt the ideas you collect will include ambition, vision, and communication. Generosity may not make the list, but should.

Giving of yourself – helping others – is a major key to elevating your personal brand and the new media landscape delivers infinite opportunities to do it. Helping others makes you a leader, proves you are a team player and activates your network.

Ivan's note :- Having a spirit of generosity is a core theme at the Business Builders Group Forums, where  30 likeminded professionals collaborate and learn and get to know like and trust one another (www.bbg.business) 

9. Influencers

Making influential friends is a key accelerator to building your own influence. Make a point to connect with people you look up to: authors, bloggers, speakers, and leaders of prominent brands in your niche.

Use social media networks and influencer marketing tools to identify the leaders and up-and-comers. Seek them out and find ways to be of value to them. The influential friends you make will open doors.

10. Joining

Affiliations are all-important to the growth of your brand. Join communities where ideas are incubated and new relationships are established and nurtured. Get involved and make your presence known.

Ivan's note :- join a bbg chapter in a town near you. If there isn't one - help create one www.bbg.business - (comment below and I will reach out to you. 

11. Keywords

Keywords are, well, key, to positioning your personal brand effectively. Potential new followers on social media networks will use keywords to search for people to follow. What’s more, they’re likely to receive recommendations of people to follow based on keywords linked to their interests.

Create a short list of keywords relevant to your area of expertise and use them often on your site and across all your social media profiles.

12. LinkedIn

LinkedIn has undergone a lot of changes recently, but while its features change, its focus does not. LinkedIn is for professionals. Content and updates about cats and dogs, or celebrities and gossip don’t go over well there.

So it remains the personal branding epicenter of the Internet. It’s vital to the development of your personal brand to master LinkedIn. Create a powerful profile, feature some of your most engaging content, and invest time and effort into continuously expanding your network.

13. Media

Digital injected an infinity effect into the media landscape. Mastering it is no easy task, however, the acceleration of your personal brand depends on doing so. I offer a two-part strategy:

  1. Start with where – Figure out the media channels you need to use to deploy your content and create a following. Analyzing the footprint of your competition and industry influencers is your best starting point. The goal is to meet your audience where they spend time.
  2. Proceed to what – The second goal is to show up and engage your audience with media they like to consume.
    Can you extract insights from your past efforts about the content that resonated with your audience? You might evaluate which pages get visited most, which assets get downloaded often, and what content invokes shares, comments, and questions. Do consumption patterns indicate preferences for certain types of communication over others?

14. Network

Your personal branding journey’s bound to be a slow one if you try to go it alone. You need to network.

In The Road to Recognition, Scott Abel contributes this idea:

“Your audience is your most powerful asset. Developing a network and sense of camaraderie amongst your peers reduces competitive friction and enables you to borrow the power of the crowd to extend the reach of your brand.”

Ivan's note - join a bbg chapter - attend a forum Breakfast as a guest -www.bbg.business 

15. Offers

Personal branders are givers (H is for Helping). Consider the immensely powerful principle of persuasion called reciprocity, a simple slice of human psychology. When someone does something for you, you feel obliged to give back.

Offer amazing cool1 content – for free – to build your email list, build relationships, and gain recognition as a subject matter expert.

Ivan's note - attend a free bbg breakfast forum as my guest. Www.bbg.business/events - or let me know who I can refer you to and I will do my best to oblige

16. Podcast

Want people to listen to you? Personal branding is not only about finding your voice but making it heard. So top personal branders appear on podcasts and create their own shows to capitalize on the format’s growing popularity.

Because few things are more personal than the sound of the human voice, podcasting presents a unique opportunity to connect with your audience.

17. Questions

Personal branding calls for asking questions of yourself and those you hope to influence. Game-changing ideas come from asking questions and social media certainly opens the door nice and wide.

Asking insightful questions earns you greater trust and respect from those you work with. It’s a first step in solving problems and makes you a more successful leader.

“When I started out in my career, the key to success was having the right answers. If the boss had a question, he expected me to have the answer – or know where to get it. It seemed like the ones who advanced in their careers the quickest were those with the most answers.

But as I began to ascend the corporate ladder, I discovered that the key to success had begun to shift. It became less and less about having the right answers and more and more about having the right questions.”

— Michael Hyatt, from his blog post, 7 Suggestion for Asking More Powerful Questions

18. Recognizing others

In his book, Launch, Michael Stelzner of Social Media Examiner, introduces his idea, The Elevation Principle:

Great Content + Other People – Marketing Messages = Growth

Privately and publicly, you should recognize the contributions of every person who’s played a part in the development of your personal brand. You’ve probably noticed, I’m using ideas from a variety of experts to deliver this lesson (as we did in the book).

Collaborating on content is a very powerful way to recognize your influencers, peers, friends, and followers.

And of course, online or off, be sure to recognize the people who have played some part in fueling the development of your personal brand. It’s a meaningful gesture that won’t go unnoticed. Be thankful. Be genuine. Find ways to show your appreciation daily.

Ivan's note:- my mentor, Allen Pathmarajah, shared with me that power of a handwritten acknowledgement of appreciation. Eg If John had done something special,  he would send a personalised handwritten note of appreciation to John's spouse, saying how amazing John was and what he did! 

As Paul Dunn says, it's the little things that are so important and so memorable and so huge - making that massive difference 

19. Speaking

Speaking’s an undeniably powerful platform for personal branding.

Speaking can help you achieve high visibility and build your reputation as an expert. Research by Hinge Marketing claims, “When asked which factors were most important to career development, visible experts put speaking and writing ability at the top of the list, second only to passion and enthusiasm.”

20. Target

Every successful brand, personal or otherwise, must develop a clear understanding of its market. Understand, you don’t want to be everything to everybody. You have to identify a target.

Develop personas with a focus on the needs of your audience and their pain points. Conduct interviews and surveys to learn as much as possible about both the demographics and psychographics of the market you aim to serve.

21. Unique

What makes you special? The answer should be crafted as your unique value proposition. You may be one of the millions specializing in your field, but to make your mark, it’ll serve you well to develop and nurture a one-of-a-kind point of differentiation.

I love this quote from the legendary Dr. Seuss that speaks well to the last two points I’m trying to make: “Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind.”

22. Video

It’s now passé to predict the future of the web is video. Video’s not only hot; it’s powerful. You can build trust faster with video. More so than text-based communication, video helps people connect with you. You come off as more human and sincere.

If you want to build emotional connections with the members of your brand community, it’s time to add video to your mix. It can also differentiate you because many of your peers aren’t yet using video (or fear trying). Most don’t have a YouTube channel, a vlog (video blog), or video content of any kind. Make video a part of your personal branding efforts and stand out.

23. Website

Your website is the mousetrap and your content is the cheese. In other words, your website is your home on the web, a platform for the content you create and the destination you guide people to build an email list, following, your business and brand.

24. eXamine

“If you watch your website, social media and email marketing analytics, you’re going to get a little smarter, reach a little farther, and grow awareness of your brand more quickly,” writes digital marketing master Andy Crestodina in The Road to Recognition.

Ivan's note :- Measure measure measure - as Peter Dricker shares " you can't manage what you can't measure " (not sure whether the original quote came from ) - happy to share the 10x emarketing system with you - just reach out. 

Many of the points I’ve made in this post dug into content marketing strategies. As you execute them, you need to track them and measure your progress. You don’t need to be a statistics pro or analytics mastermind (like Andy). You simply need to learn how you’re doing, so you can perpetually refine your efforts. Otherwise, you’re flying blind.

25. “You Do” list

The development of your personal brand is a perpetual exercise. I believe a “to do” list, or a list of things you do will be immensely meaningful in helping you achieve your goals. Your list might include actions you need to get started as well as a list of proactive actions you do daily, monthly, or any interval that makes sense.

The Road to Recognition, in its “Y” chapter, features a lot of ideas for your “You Do” list. Even if you don’t read the book, this post should help you get one together.

26. Zeal

Zeal is a “strong feeling of interest and enthusiasm that makes one determined to do something.”There is no more essential ingredient of a successful personal brand.

Ivan's note:- I call it passion 

You’re not going to achieve massive recognition quickly. It takes time and perseverance. You’ll encounter obstacles. Some of your ideas may get rejected. People will turn you down. You’ll make mistakes and get distracted. Pursuing your dream is hard work.

Don’t give up. Persevere. Let your zeal drive you greater professional success.

Guest Author: Barry is the author of The Road to Recognition and  SEO Simplified for Short Attention Spans. Barry operates Feldman Creative and provides content marketing consulting, copywriting, and creative direction services. He contributes to top marketing sites and was named one of the 25 Social Media Marketing Experts

What is your top takeout? 

Sunday, April 30, 2017

Sunday, April 23, 2017

Sparkmag: Bill Cates Presenting at Next Weeks BBG Gala Brea...

 Bill Cates Presenting at Next Weeks BBG Gala Brea...: We are delighted to host Bill Cates at our BBG Gala Breakfast Forum's in Sydney, Melbourne and Brisbane next Week. There are only a...

Thursday, April 13, 2017

Is AI good or bad for business and jobs?

 

I’ve been asked many times recently to comment on how the rise of AI will impact the jobs and the economy, particularly in customer service and contact centers. I’ve seen wildly differing forecasts, from the dire predictions of Elon Musk to the optimistic predictions of Accenture. According to Forrester’s recently released ‘The Future of Jobs’ report, robots will take 24.7 million jobs by 2027, but create 14.9 million new jobs in the same period. There is no doubt that AI will impact jobs globally more than any other technology in our lifetime. The key question is “what should we do about it?”

The answers depend on your point of view and whether you’re a government leader, a business leader or a worker thinking about your own future. Should we tax robots, as Bill Gates suggests? Should we adopt universal basic income as Musk suggests? “Ultimately,” said Musk, “I think there will need to be some sort of improved symbiosis with digital superintelligence, but that’s a pretty involved discussion.”

There are huge societal questions that I won’t attempt to answer here. Instead, I tend to approach the topic of AI and jobs in the same way that I approach the question “how do you eat an elephant?” (Answer: one bite at a time). There are several near-term challenges and opportunities for businesses, and the best thing that business leaders can do is understand what those are.

While some see a bleak future, I see a future where AI and machine learning will create new categories of work, and amplify human intelligence. Computers bring incredible processing power and memory, and can mine vast amounts of information in a short period of time, while humans bring the emotional intelligence and problem-solving skills to handle unexpected or uncommon situations. In the next few years, I see AI becoming integral to the productivity of the workforce. 

Understand and embrace the changes

As leaders think about how AI will impact their businesses in the next few years, there are several key questions they should consider:

  1. How can AI (specifically chatbots) reduce labor costs and improve customer experience? 
  2. What can businesses do to reduce the risk of automation on the workforce?
  3. What new jobs can be created because of automation?
  4. What are the macro-economic global ramifications of further automation?

One of the most obvious areas that AI will impact jobs in the next few years is in customer service and sales, especially in the contact center. Chatbots have the potential to help businesses significantly cut labor costs, which increases profits, but has a human impact. Improvements in AI have enabled chatbots to create effective automated responses that helps businesses generate sales and boost consumer satisfaction. According to a study by Oracle, nearly 80 percent businesses have already implemented, or are planning to adopt, AI as a customer service solution by 2020. 

According to McKinsey, 29 percent of customer service 36 percent of sales representative positions in the US could be automated through chatbots and other tech. BI Intelligence estimates that equates to savings of $23 billion annually in customer service salaries, and $15 billion annually in sales salaries. 

Those are compelling numbers, and it’s clear why so many companies are exploring this. Because of advances in AI, businesses can use artificially intelligent chatbots as virtual agents that replicate the effectiveness of their best human agents. This has the potential to reduce customer frustration and wait times. 

However, it is essential to remember chatbots are still an outward facing extension of the brand, and even though they are not human, consumer expectations around their performance will be high. Moreover, a robot does not have the empathy to handle a frustrated customer, or the creativity to drum up a solution to a particularly unique issue. These uniquely human capabilities shouldn’t be underestimated – they’re essential to the workforce of the future, particularly the customer experience of the future. And if companies are incentivized to invest in the platform development and training to empower humans and machines to work together, automation can be less of a risk, and more an opportunity.

What should businesses think about?

  • Which types of jobs are most easily automated and what level of human involvement will be needed after you do so?
  • What kinds of jobs that are possible when a human has access to incredible processing power? Prepare to develop and train your employees for those jobs.
  • How do chatbots differ, and what are the requirements for business?
  • How can we design conversations using AI? Right now the focus is just on the call, and that’s where it ends. How can we re-think the experience across all touchpoints? 
  • How can we use AI to anticipate what the customer needs and do it on their behalf?

Bots have the power to create, not just destroy jobs. In the near future AI and chatbots will free human workers from many repetitive, mundane tasks. This will cost some jobs but it will also create new positions – some not even invented yet. (Think stables and blacksmiths vs. parking garages and mechanics a hundred years ago.) 

Let’s take a contact center today and consider how it might evolve for tomorrow. Today, there’s little distinction between someone designing conversations vs. handling customer queries, but in the near future, many of the routine activity that agents handle will go away. In the next few years, I believe that 80 percent of contact center operations will be automated. The other 20 percent will be highly paid customer service jobs, including agents with the capability to train machines to become smarter. The agent of future will be more educated, more sophisticated and apply principles of psychology to handle high-value, complex conversations with customers

This will have a greater impact on countries such as Colombia, Guatemala, India and the Philippines, which have a much higher population of contact center agents than the United States. I envision something similar to what happened in the 90s when all the maintenance work started moving there. Over time, those jobs transitioned into actual development, and now many of the largest software companies including Adobe and Microsoft create new products there. 

Automation will affect every industry, but the vital role of humans working behind the veil of AI should not be underestimated. The notion of fully autonomous AI is still a thing of fantasy for now. For the foreseeable future, businesses will need humans to teach machines to work smarter, and bridge the gap where AI falls short – particularly when it comes to the complexities of human emotion.  Human labor remains a key component of the AI loop, and as we’ve seen with just about every other major technological advancement, some jobs will be lost but many more will be created to fit this new reality. 

Wednesday, April 12, 2017

Bob Pritchard on Customer Service

We work with companies around the world to help them produce awesome customer service. Most companies are not only not awesome, they are pathetic.
 
There are two aspects to customer care, one is providing awesome service and the second is to ‘add value’ to every interaction with the customer.  The key to the provision of exceptional service lies in the quality of your company’s people management.
 
A recent 10-year study by Sheffield University in England demonstrated that people management is three times as important as research and development in improving productivity and profitability, and six times more important than business strategy.
 
For successful management, a high EQ, (a measure of self-awareness, self-control, motivational ability, empathy and social skills) was more than twice as important as intellectual skills.  These skills are also essential to creating a customer centric culture in a business.
 
The first step in developing an excellent customer service culture is to hire the right people.  Many businesses believe the only people that need to have great customer skills are those on the front line.  However, it is often surprising how many of your team actually deals with customers.  Take our business as an example:
 
Our clients not only speak with me, they also speak with a number of other people in the company throughout the course of a project.  These include receptionists, researchers, graphics people and so on.  All members of our team, irrespective of their role, must project the same enthusiasm for the client that I do.  And they do, because that is part of our company culture.  If you look at your own business, you may be surprised at how many of your team come in contact with the customer.  Do they all share your customer values?  If not, your business is at risk.
 
One of the reasons Amazon.com has achieved exceptional brand equity is because it has empowered its customer service representatives to do anything to satisfy the customer.  They can even buy books at the corner bookstore to satisfy a customer!
 
One of my favorite sayings is that “ it is easier to change people, than it is to change people.”  Don’t employ your team on hard skills, qualifications and experience; hire them for their smile, customer skills and attitude.  You can teach technical skills.  If you have to teach people to smile and be nice to internal and external customers, you have chosen the wrong people.  Hire people who like people, people who are empathetic. 
 
The best customer service is delivered by people who see things as the customer sees it, not how the company sees it.
 
There are two types of customers in any organization, internal and external.  It is important to remember that to maintain a highly cohesive and motivated work force, exceptional service is as important with internal customers it is with external ones. Coupled with a good environment and a shared vision, great internal customer relations in turn influences external customers.  If any of your personnel do not have a great service attitude, replace them before the cancer spreads.
 
A customer centric company culture begins with leadershipIt is important to realize that developing great customer service in your organization is not as simple as holding a seminar and saying this is how it is done.  It is not about rote learning, it is not as simple as step 1. Smile, step 2.  “Would you like fries with that”?  Before you can begin training there must be a culture change. Training without culture change and a genuine example set by the executives will be met with cynicism and distrust.
 
The problem is that most people who go to a training session get hyped for a short period and then immediately revert back to their old ways.  To be effective we must continue training and lead by example.
 
Employers need to set an example by doing whatever needs to be done. Effective leadership cannot be achieved by command or a thick rulebook, only by example and by building core values.  Where these values mirror that of the employees, you will enjoy success. 

Saturday, April 8, 2017

5 winning practices that helped Andy Fells achieve the career he wanted

 Andy Fells, General Manager of Westpac Premium Bank, shares his top tips for success . And this is the reason de Ete if Business Builders Group! Www.bbg.business 

P S C L R

Purpose, shadow, coach, learn, relationships 

  • Clarity of purpose

Sir Isaac Newton once said “All I have is clarity.’’ True success in life originates from your purpose or your ‘why’ . It excites, energises and inspires you to take consistent action. Having this clarity of purpose enables you to create goals centred on what really matters to you. The stronger your ‘why’ the more likely you are to overcome obstacles & setbacks and essentially keep moving forward towards the achievement of these goals. Write out & refine your goals, share them publicly (and as often as possible) and constantly revisit them. Clarity enables you to visualize more clearly and to see your ‘desired future state.’ Decide what you want, commit to it and then get going. You achieve nothing without action!

  • Notice your shadow

Leaders cast long shadows. Those shadows need to be positive, “can do” and (in most cases) customer driven. I believe we are role models for our business - we set the tone, the pace and the direction. With the right attitude anything is possible. A great leader can inspire others to take action and to strive to achieve new personal bests. Culture eats strategy for breakfast & lunch…so you need to set the direction, check understanding and then get out of the way. A vibrant, positive, successful culture is an empowering one. Be genuine and true to yourself.

  • Be a great coach

Be the wind beneath people’s wings and help them to soar to new heights. I was once taught that ‘the greatest gift you can give your people is your time.’ This matters. Work out the root cause of success and encourage people to use their strengths on a daily basis. Build confidence and self-belief by finding reasons to praise and celebrate and by catching people doing something right. Again personal bests create confidence as people are focused on their own continuous improvement. 

  • Always keep learning.

In this fast moving world, and we all need to stay relevant. Learning matters. Learn from the champions within your industry, your peers & colleagues and from the world’s best. Balance formal and informal learning. I regularly have ‘appointments with Mozart’ - which is my time for me. This gives me time to focus on my own development. Factor learning into your routines - I regularly listen to an audio download whilst on the Sydney ferry to work. As an aside, I start everyday by saying to myself “I have more than enough time” - this ensures I stay in my ideal performance state, I am relaxed but I also focus and prioritise around my goals, including my learning.

  • Invest in relationships

Relationships are the foundation of everything. My grandfather was an amazing man who taught me that you always do people a good turn. He started life working as a stable boy and then as a servant in a big country house. Service and relationships were ingrained within him. He treated everyone in the same way - gentle, kind and giving. He also passed on the old Indian proverb:

‘I had no shoes and complained, until I met a man with no feet.’

I  follow my grandfather’s example. I wake up everyday and say ‘today will be a fantastic day’. I look for the good in everyone and the opportunity in everything. I have a choice and I am determined to make the most of it.

Friday, March 31, 2017

Richard Carter Richard Carter ► Online Service Consulting: Social Media; Productivity Solutions; Event Promotion Services; Presentation Tools and More

Hashtags are now active on the desktop version of LinkedIn in Australia. (They've been active on the mobile version for a while.)

So what? It means you can now more easily find posts related to topics you're interested in. Rather than be confined to those selected for you by LinkedIn on the Home page (in my experience, normally a pretty poor selection).

Using hashtag searches (see below) transforms LinkedIn back into a relevant and very useful news source! 

Not using hashtags in your LinkedIn posts? A lot more people will now be finding LinkedIn posts via hashtags, it's time to start using them. And to create a hashtag strategy, if you don't already have one in place for other social media channels.*

How do you find pertinent posts using hashtags? The simplest way is to click on an interesting hashtag within a LinkedIn post.


Alternatively, you can enter a hashtag within the LinkedIn "Search" box in the top left hand corner of the Home page. Then select the "Posts" column. Hint: Enter multiple hashtags for more focused search results.


The search results provided do seem to be a little quirky in terms of their ordering. There must be some sort of filtering going on. But they do provide much more relevant information than you'll ever find on the Home page. Keyword searches are also available on LinkedIn but using hashtags will produce more precise results.

Enjoy this better quality information. Let me know how it works for you.

Richard A Carter - Business Connection Resources

*If you need any help in this area, I would of course be delighted to assist.